DigiPak

DigiPak

A DAY TO REMEMBER

‘What separates me from you’

The background is a cartoon version of a busy city zebra crossing, mostly light natural colours are used and few dulled down primary colours dotted here and there. In the center of the foreground is a human sized hourglass; half full of sand and a man wearing a suit trying to escape is placed inside. This suggests that he is trying to escape time. The hourglass is much dark than the rest of the front cover, this could suggest he is in a bad place. This style is not what you would expect an American rock band album cover to look like; it challenges the stereotypical expectations. 

The layout works well, as the main feature is centered and gives a clear message ‘time is running out’ the people in the back ground seem to represent ‘life goes on anyway’ which contrasts the man in the hour glass when his time is stopping while every one else’s is continuing. The back of the cover is much darker, and shows that time has ran out as the sand is above the mans neck.

When you open the Digi-pack its shows, marriage, death and a hospital. I think this is three moments in life, which members of the bands have came across and not been able to control.

When the Digi-pack is fully opened there is a clock smashed showing times ran out and the hourglass scatted across the ground, the Cd is cleverly centered and design as a Manhole, which could be seen as a graphic match to the CD. The inside could also show moments in another persons life a member whiteness, the wedding could have been the love of his life but he had to watch them marry some one else, maybe the funeral was a loved one, and the hospital could possibly be another loved one fighting for there life and they cant do anything to help. Maybe that’s what the hourglass symbolizes, that there is a challenge between what they want and what they can get.

 This is a well thought out cover not just a posed photo of the band, which is most popular in the shops today. The cover and text is a very similar colour palette, the text is easy to read, Black and bold, the album name is in a smaller front. They have kept the foreground simple with no colour; this is different to what is found in the background. I think the lack of colour makes the texts easy to read.

The band does not display any significant exclusives, although it does contain all the copyright information, a bar code and information about people involved such as producers and directors.